Exotic Floating Hardwood - Priced so low it is too good to be true or is it?

Buying flooring is not fun. It is in fact frustrating.

So many customers (about 40%) enter the process and then just give up before getting over the finish line. They basically decide it is easier to live with what I have then to decipher all of the "information" being thrown at me.

I know it is not easy, but the main purpose of iFLOOR.com has been from the start to educate and help make the process easier on the buyers rather than prolong the pain.

Ironically low prices can add to frustration. What? Low prices? How would that make things harder?

Well it is simple as this. Because we are a direct seller of products to end users (often contractors and retailers) our prices are so low it makes people wonder where the catch is.

They find themselves thinking, "My dad said if it sounds to good to be true it probably is." or they think, "You get what you pay for." And of course old line retailers that can't compete fan these flames. "Be careful, there must be a reason that exotic flooring is $4.00 a foot less expensive at iFLOOR."

Well the retailers are right. There is a reason. We buy direct and they buy through a large and complex set of middle men that mark up the product without adding value. Their mark ups are the reason why the price is higher.

Take for example the Exotic Wide Plank Loft Collection. The floors are 100% floatable(which makes for a very flexible installation), they are made in the USA and have beautiful exotic floors on the surface with a very thick top layer and super tough coating including a lifetime warranty.

Imagine species like, Andiroba, Paduak, African Mahogany, Peruvian Walnut and even the classic Santos Mahogany.

All of these superlative species are only $4.99 per foot (at the moment - I expect that they will be closer to 5.99 or 6.49 as a normal price) - which is about $4-$5 per foot lower than the competition. Our philosophy is that if we save the end customer the money rather than paying for TV ads with an annoying jingle then our customers will spread the word about our great values. As we all know customer referrals are the best source of advertising! (there's an old saying that is true!)

The loft collection is a wide plank precision milled tongue and groove floor made in the USA! What's the catch? There is no catch. It ships typically within 24 hours and arrives within 3-7 business days to most places in the US.

This is a super value that proves that at iFLOOR you can get more VALUE for LESS money. That's why we say iFLOOR - Flooring that Fits - life, home, budget.

My Personal Favorite:

Other Available Colors: